Our Leadership Team

Prior to The Doyle Collection, he served as Chief Marketing Officer for Dubai based Jumeirah Group at a time of tremendous growth for the international luxury hospitality group.

Bill steps into this role at an exciting time of accelerating growth for Viceroy Hotel Group. Given our 2012 openings in New York, San Francisco and the Maldives, and our upcoming openings of Viceroy Istanbul and Viceroy Bodrum, Bill's international experience and recognition as a leader within the industry will enable him to lead the continued growth and development of Viceroy Hotel Group.

Bawab started his career in the industry as a SixSigma Black Belt with Starwood Hotels and Resorts in Frankfurt Germany, then in Warsaw. Bawab then transitioned to manage the online distribution for the company's properties in Northern Italy. Following that he joined GHRS as Director of Business Development, leading the growth of the company in Europe. He then spent a year at the Jumeirah Emirates Towers in Dubai as director of business excellence.

Bawab holds a Bachelor of Sciences (Hons) degree in International Hospitality Management from the Swiss Hotel Management School, Les Roches in Switzerland. He also holds Master's of Business Administration degree from the Cranfield School of Management in the United Kingdom.

Pierson has both CFO and CEO experience with retail and consumer products businesses, as well as an extensive background in private equity, investment banking, real estate investing and venture capital. In the last 25 years, in CEO-CFO roles she restructured two companies for GE Capital, served as Bristol Farms CFO for Oaktree Capital Management and was Managing Director, Mergers & Acquisitions for Morgan Stanley Dean Witter. Additionally, she was a founding partner of a regional investment banking firm, Pennsylvania Merchant Group, and co-founder of Radnor Venture Partners, a Philadelphia-based venture capital fund.

Pierson graduated from Wellesley College with a major in economics and holds an MBA from The Amos Tuck School of Business, Dartmouth College. 

Tscharner brings an extensive level of luxury hospitality and human resources experience to the Executive Team. She spent the first 14 years of her career with Four Seasons Hotels and Resorts. She was a Corporate Trainer for the Company while holding the role of Director of Human Resources.

Tscharner holds a B.A. Degree in Political Science with an emphasis in International Relations from the University of California, Santa Barbara, and completed her sophomore year at the University of California, Los Angeles. Tscharner is a member of the Society of Human Resources Management and also has participated in a number of leadership training programs through the Center for Creative Leadership in La Jolla, California.

Most recently he headed his own firm, Michael Paneri Consulting, with projects including the renovation of New York's Plaza Hotel. Previously, Paneri was Vice President, Design & Construction for Rosewood Hotels & Resorts. During his six-year tenure, he was a key member of the company's corporate leadership through a period of significant worldwide growth, and developed and administered Rosewood's luxury quality standards. Prior to Rosewood, Paneri was Director of the Board, Vice President and Senior Principal at Wimberly, Allison, Tong & Goo. During 14 years there, he managed some of WATG's largest resort, hotel, casino, retail and entertainment projects including The Venetian and Caesars Palace in Las Vegas.

Paneri holds a BS in Architecture from California Polytechnic State University, San Luis Obispo and studied Land Development & Management at University of California, Irvine. He is a licensed architect in California, Nevada and New Jersey, and is NCARB certified.

Prior to joining Viceroy, Steve spent many years in various roles with Marriott and Ritz-Carlton. This included senior leadership roles in regional Finance roles and property operations. His most recent position was that of a property General Manager for a RC Club in SW Florida. He has opened hotels in Brazil as Financial leadership role and has extensive experience in golf and resort management for Marriott and RC.

He holds a Bachelor of Science in Accounting with a minor in Behavioral Sciences and Business Technology. He graduated summa cum laude from Ohio University.

Prior to joining Viceroy, Cox spent three years as both the Controller of Corporate Accounting and Tax Credit Funds and the Real Estate Reporting Manager at The Alliant Company in Woodland Hills, California. She also worked as Asset Manager and Fund Controller at Trimont Real Estate Advisors in Atlanta, Georgia as well as five years at J.P. Morgan Chase & Co.

Cox graduated from the University of Western Ontario in London, Canada with a Bachelor of Arts degree in Kinesiology, and is in the process of finishing a Masters of Business Administration in Finance which she started at Oglethorpe University's Graduate School of Business in Atlanta, Georgia.

Bennett brings more than a decade of management and senior-level experience in her field including the role of Regional Director of Travel Industry Sales at The Ritz-Carlton Hotel Company. During this time she attained entry into the company's exclusive Chairman's Circle. Bennett began her career in the hospitality industry at Trump Plaza Hotel & Casino, as a Sales Manager for corporate groups and citywide convention bookings.

Bennett holds a Bachelor of Science degree in Hotel and Restaurant Management from the Indiana University of Pennsylvania.

Bennett's comprehensive experience in digital marketing includes nearly seven years with The Ritz Carlton Hotel Company, where she established and led the e-commerce division, collaborating closely with Marriott International.

Bennett is a frequent speaker at Luxury Interactive conferences in New York and London, presenting topics such as search engine marketing, online development and web analytics. She graduated with honors from Marymount University in Arlington, Virginia with a Bachelor of Business Administration degree in Marketing.

With over 14 years of marketing and brand development experience she has managed multiple luxury hotel brands while elevating Viceroy's reputation for excellence in the marketplace. Hawkins' extensive knowledge of the Viceroy Hotel Group brands comes from over 3 years at Viceroy properties, starting with her position of Event Manager at Viceroy Santa Monica as well as General Manager for Maison 140, Chamberlain and Viceroy Palm Springs. Prior to her career at Viceroy, Hawkins worked as Senior Producer at Reverb Studios managing clients like Hewlett Packard, Sony and The Kor Group (now Viceroy Hotel Group).

Hawkins holds a Bachelors of Arts degree in Journalism from San Francisco State University.

Before joining Viceroy, Scott held the position of Corporate Director of Revenue Management and eCommerce for Crestline Hotels & Resorts based in Fairfax, Virginia. Prior to his three and a half years with Crestline Hotels, Scott led the Revenue Management divisions at Private Label Hotels in Washington, D.C. and Chicago, Illinois. Additionally, he held revenue management and operations management positions with Hyatt Hotels & Resorts in Washington, D.C. and New Brunswick, New Jersey, including Director of Revenue Management at the Hyatt Regency Washington D.C. on Capitol Hill.

Scott earned a Bachelor of Science degree in Management from Johnson & Wales University and a certificate in Hotel Revenue Management from Cornell University. Scott has also earned industry credentials, including a Certified Revenue Management Executive (CRME) designation through Hospitality Sales and Marketing Association International (HSMAI), where he holds memberships in both the Revenue Management and Travel Internet Marketing special interest groups. Scott has been invited to speak at industry events and in university settings, including the 2011 STR Hotel Data Conference, and for George Mason University in Fairfax, Virginia.

Prior to her position at Viceroy, Evans worked for eight years at the prestigious Los Angeles law firm of Paul, Hastings, Janofsky & Walker LLP.

Evans holds a Bachelor of Arts degree in Politics from the University of San Francisco, and also studied abroad at the Universidad de Costa Rica. She is a member of the Society of Human Resources Management.

Huey managed and oversaw all daily operations of the 28,000 square-foot spa, fitness center and two-acre pool deck as Viceroy Miami's Director of Spa before taking on his current role.

Prior to Viceroy, he proved his mastery in the spa industry at Equinox Fitness Club in West Hollywood, California, then at two Four Seasons Hotel properties from 2006 to 2008.

Huey holds a Bachelor of Arts degree in Creative/Non-Fiction Writing and Theatre from Vanderbilt University in Nashville, Tennessee, and a Masters of Fine Arts degree for Acting from Yale University's School of Drama in New Haven, Connecticut.