Privacy and Security

    This is the Privacy Policy of Kor Hotel Management LLC and its affiliates, properties and property owners (collectively, “Viceroy Hotel Group” or “us” or “we”). At Viceroy Hotel Group, the privacy and confidentiality of your personal information is important. We are committed to safeguarding the privacy and security of your personal information in connection with your use of our websites. This Privacy Policy (together with our Terms of Use governs your use of our online services, any content or information therein, the,,, websites, any subdomains of such websites, and any other website pages on which services are provided by us , any subdomains of such websites, and any other website pages on which services are provided by us (collectively, the "Website").

    Our goal is to provide you with an Internet experience that delivers the information, resources and services that are most relevant to you. To achieve this goal, part of the operation of our Website includes the gathering of certain types of information about our Website visitors. This Privacy Policy describes the information that we collect from you, or that you provide, and how that information may be used or disclosed by us. This Privacy Policy applies to the Website and does not apply to information we collect through any other means, or to information collected by any other company or third-party site or application that may link to or be accessible from the Website.

    This Privacy Policy covers two types of information gathered on our Website, personal and aggregated. The term "personal information" refers to data you voluntarily provide to us in connection with use of our Website that identifies you and/or the company on whose behalf you are accessing and using our Website. Personal information includes, e.g., data you submit in connection with our services, such as your name, e-mail address, phone number, company affiliation, physical address, credit card number, and/or certain other personal information. The term "aggregated data" refers to general information regarding visitors and users of our Website that does not identify any particular user and is not linked to any personal information.

    Please read the following carefully to understand our policies and practices regarding your personal information and how we will treat it. By using or accessing our Website, you agree to this Privacy Policy. This Privacy Policy may change from time to time and your continued use of the Website is deemed to be acceptance of such changes, so please check this page periodically for updates.

    This policy was last updated on October 1, 2012.

    Privacy Policy

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    Information We Collect and How We Use It

    We collect several types of information from and about users of our Website, including information you provide to us, for example by filling in forms on our Website, and information we collect as you navigate through the site, including usage details, IP addresses, cookies and web beacons.

    Information collected on our Website may be used to:

    • Register you as a Website member
    • Fulfill your request to plan and purchase hotel accommodations or other travel services
    • Respond to your request for information about reservations, accommodations, weddings, meetings or events
    • Reserve dining or lounge services
    • Enter you in our promotions or sweepstakes
    • Send marketing communications or surveys to you, including marketing communications from our property owners and third-party partners regarding residential sales opportunities.
    • Respond to your questions or suggestions
    • Improve the quality of your visit to the Website

    Information You Provide to Us

    We may collect and use the following types of information that you provide to us:

    • Information you provide at the time you request information, register to use our Website, subscribe to receive information by mail, e-mail or text message about our properties and services, post material, make a reservation or request further services, such as a concierge request.
    • Information you provide when you enter a contest or promotion sponsored by us, and when you report a problem with our Website.
    • Records and copies of your correspondence (including e-mail addresses), if you contact us.
    • Your responses to surveys that we might ask you to complete for research purposes, although you do not have to respond to them.
    • Details of transactions you carry out through our Website and of the fulfillment of your reservation requests. You may be required to provide financial information before making a reservation through our Website.

    We strive to ensure that the personal information we obtain from you is not used in a way that you may be unaware of or not agreeable to. You may wish to submit an information request about a Viceroy Hotel Group property, participate in one of our promotions or subscribe to our e-mail or postal mail lists. In response, we may ask for information such as your name and postal address. In the event you opt to provide us with this information, we will only use it as described in this Privacy Policy.

    In deciding whether or not to join our mailing or online marketing lists, please note that they are used for hotel purposes and for promotions by hotel partners, including without limitation our affiliates, properties, and property owners. We do not sell, rent or share any of your personal information for marketing or promotional purposes with any other party nor use it for unapproved commercial purposes. You may request to be removed from our lists at any time. All e-mails distributed to our lists will contain online access to unsubscribe.

    Secure Reservations

    If you decide to make an online reservation on our Website, you will be linked to a reservation interface and a third-party booking engine (the "Booking Engine") provided by a third-party Booking Engine vendor as we may designate. While it appears to be part of our Website, the Booking Engine is in fact provided by a third party and is governed by a third party’s privacy practices. We understand that security remains the primary concern of online consumers and have chosen the Booking Engine vendor carefully. The Booking Engine vendor participates in the VeriSign Secure Website Program, a top security certification program, and has a VeriSign Secure Server ID. All information sent to the Website through the Booking Engine during a Secure Socket Layer (SSL) session is encrypted to protect against disclosure to third parties.

    E-mail a Friend

    You may elect to use our referral service to e-mail a friend about our Website by submitting your friend's name and e-mail address and a brief message. We will automatically send your friend a one-time e-mail inviting them to visit the Website. We will use and store this information for the sole purpose of sending this one-time e-mail.

    User Contributions

    You are responsible for any content, including personal information, that you contribute to be published or displayed (hereinafter, "posted") on the Website, or transmit to other users of the Website (collectively, "User Contributions"). You post and transmit your User Contributions to other users of the Website at your own risk. Although we limit access to certain pages, please be aware that no security measures are perfect or impenetrable. Additionally, we cannot control the actions of other users of the Website with whom you may choose to share your User Contributions. Therefore, we cannot and do not guarantee that your User Contributions will not be viewed by unauthorized persons. We are not responsible for circumvention of any privacy settings or security measures contained on the Website. You understand and acknowledge that, even after removal, copies of your User Contributions may remain viewable in cached and archived pages, or might have been copied or stored by other Website users. Proper access and use of information provided on the Website, including User Contributions, is governed by our Terms of Use.

    Usage Details and IP Addresses

    As you navigate through the Website, we may also collect details of your visits to our Website, including, but not limited to, traffic data, location data, logs and other communication data, and the resources that you access, as well as information about your computer and internet connection, including your IP address, operating system and browser type, for system administration and to report aggregate information to our advertisers. We also monitor and collect information about traffic patterns, number of visits to certain pages, visits from other web sites or to third-party web sites linked to the Website, and visitors’ use of particular services and interest in services, information or features of the Website. This is statistical data about our users' equipment, browsing actions and patterns, and is not intended to identify any individual.

    We are interested in improving our Website and may develop and offer new features and services. We monitor aggregated data regarding use of our Website for marketing purposes and to study, improve and promote use of the Website in connection with such purposes. We may share aggregated data with third parties collectively and in an anonymous way. Disclosure of aggregated data does not reveal personal information about individual Website users in any way that identifies who they are or how to contact them.

    We also may share web site usage information about visitors to our Website with third parties, such as advertisers on our Website, for the purpose of managing and targeting advertisements and for market research analysis on our Website and other sites. For these purposes, we and our third-party advertising companies may place pixel tags (also called clear gifs) on some of the pages you visit on our Website. We will then use the non-personally identifiable information that is collected using these pixel tags to serve you relevant advertisements when you are visiting other sites on the Internet. These advertisements may be targeted to specific searches you conducted on our Website during earlier browsing sessions. If you would like more information about the information collection practices of third-party advertising companies and your choices about not having the information described above used by these companies or opting out of online preference marketing, please visit this site.

    Cookies and Pixel Tags

    To enable features on our Website, we may assign one or more "cookies" to your Internet browser. Cookies, among other things, speed navigation through our Website, keep track of information so that you do not have to re-enter it each time you visit our Website, and may provide you with customized content. A cookie is an Internet mechanism composed of a small text file containing a unique identification number that permits a web server to send small pieces of information or text by means of your browser and place them on your computer's hard drive for storage. This text lets the web server know if you have previously visited our website. Cookies by themselves cannot be used to find out the identity of any user.

    We use cookies to collect and maintain aggregated data (such as the number of visitors) to help us see which areas are most popular with our users and improve and update the content on our Website. While in the process of browsing our Website, you also provide us with information that doesn't reveal your personal identity—what type of destination you're exploring, for example. We use this aggregated data only as explained in this Privacy Policy. We do not connect aggregated data to any name, address, or other identifying information.

    We may also allow third parties, such as advertisers on our Website, to place cookies on our Website so we can help enhance your online experience after you leave our Website. These third-party cookies may collect information about you when you "click" on their advertising or content or link. The third party cookies used on our Website are also designed to improve your online experience by facilitating the receipt of targeted advertisements while on our Website and while you are viewing other, non-Viceroy web sites. These third parties may use information about your visits to our and other web sites obtained through their cookie (which does NOT include your name, address, e-mail address or telephone number) in combination with non-personally identifiable information about your purchases and interests from other online sites in order to provide advertisements for goods and services of interest to you. This may result in your viewing of particular content, features, advertising, services, or information based on your user habits or your viewing on our Website. This practice is standard in the Internet industry. Because of the way in which the Internet operates, we cannot control collection or use of this information by these third parties, and these cookies are not subject to this Privacy Policy.

    Protecting Your Information

    We would like Website visitors to feel confident about planning and purchasing accommodations online, so we are committed to protecting the information we collect. We've implemented a security program to keep information that is stored in our systems protected from unauthorized access. Our Website is hosted in a secure environment. The Website servers and systems are configured with data encryption or scrambling technologies and industry-standard firewalls. When you enter personal information during the reservation process, your data is protected by Secure Socket Layer (SSL) technology to help ensure safe transmission. We use these reasonable efforts to secure the information you provide. Although we take reasonable steps to safeguard and prevent unauthorized access to your personally identifiable information, we can't be responsible for the acts of those who gain unauthorized access, and we make no warranty, express, implied or otherwise, that we will prevent such access.

    Disclosure of Your Information

    We may disclose personal information that you provide via this Website to the following third parties:

    • Our subsidiaries, affiliates, properties and property owners;
    • Contractors and service providers we use to support our business; and
    • In the event of merger, acquisition, or any form of sale of some or all of Viceroy Hotel Group's assets, in which case personal information held by Viceroy Hotel Group about its customers will be among the assets transferred to the buyer.
    In addition, we may disclose information:

    • When we believe in good faith that disclosure is required to protect the property, assets or security of the Website or anything found on the Website, or to protect the Website from unauthorized use, or misuse;
    • To protect the rights, property, or safety of Viceroy Hotel Group, our customers, or others. This may include exchanging information with other companies and organizations for the purposes of fraud protection and credit risk reduction;
    • When required by law, court order or other legal obligation; however, only to the extent necessary and in a manner that seeks to maintain the privacy of the individual; and
    • To enforce or apply our Terms of Use and other agreements.

    Children's Privacy & Parental Consent

    Please be aware that we have not designed this Website for, and do not intend for it to be used by, anyone under age 18. Accordingly, this Website should not be used by anyone under age 18. Our privacy policy prohibits us from accepting users who are under the age of 18. We specifically request that persons under the age of 18 not use this Website or submit or post information to the Website. We do not knowingly collect personal information from children under 13. If you are under 13, please do not register on the Website, make any purchases through the Website or send any information about yourself to us, including your name, address, telephone number or e-mail address. In the event that we learn that we have collected personal information from a child under age 13 without verification of parental consent, we will delete that information. If you believe that we might have any information from or about a child under 13, please contact us at

    Links to Other Websites

    We may provide links to a number of other websites that we believe might offer you useful information and services. However, those websites may not follow the same privacy policies as our Website. Therefore, we are not responsible for the privacy policies or the actions of any third parties, including without limitation, any website owners whose websites may be reached through this Website, nor can we control the activities of those websites. We urge you to contact the relevant parties controlling these websites or accessing their on-line policies for the relevant information about their data collection practices before submitting any personal information or other sensitive data.

    Your Privacy Choices

    We strive to provide you with choices regarding the personal information you provide to us. We have created mechanisms to provide you with the following control over your information:

    • Cookies. If you do not wish us to collect cookies, you may set your browser to refuse cookies, or to alert you when cookies are being sent. If you do so, please note that some parts of this site may then be inaccessible or not function properly.
    • Promotional Offers from Viceroy Hotel Group. If you do not wish to have your e-mail address used for promotional purposes by Viceroy Hotel Group, you can opt-out by checking the relevant box located on the form on which we collect your data. You can also always opt-out of receiving e-mail information from us by sending us an e-mail stating your request to If we or one of our subsidiaries, affiliates, properties or property owners have sent you a promotional e-mail, you may use the “unsubscribe” link or send us a return e-mail asking to be omitted from future e-mail distributions. This opt out does not apply to information provided to Viceroy Hotel Group as a result of a hotel stay, service experience or other transactions.

    Your Consent to This Privacy Policy

    Use of our Website signifies your consent, as well as the consent of the company for whom you use our Website and whose information you submit (if any), to this online Privacy Policy, including the collection and use of information by our Website, as described in this Privacy Policy, and also signifies agreement to the Terms of Use for the Website. Do not continue to access and use the Website if you do not accept the terms of this Privacy Policy.

    Policy Modifications & Contacting Us

    We reserve the right to change this Privacy Policy at any time; notice of changes will be published on this page. Changes will always be prospective, not retroactive. If you have questions about our policies, please contact:

    Viceroy Hotel Group
    1212 South Flower Street
    Los Angeles California 90015
    T +1 323 930 3700
    F +1 323 930 3701